Michael Shoniker
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Michael Shoniker

Entrepreneur, Business Owner, VP of Investment Partnerships

Michael Shoniker is an accomplished executive based in Charlotte, North Carolina, with a career spanning more than sixteen years in entrepreneurship, investment strategy, and retirement planning. His journey began in the 401(k) sector, where he built a strong foundation as a sales professional for the largest retirement plan provider in the nation. Over the past fifteen years, he has consistently demonstrated expertise in guiding clients through complex retirement solutions. He oversees client relations and participant education for a prominent advisory firm, ensuring high-quality service and personalized retirement support for a diverse clientele.

Strategic Investment Solutions

He also serves as Vice President of Business Development for a firm that delivers innovative private equity offerings. His responsibilities center around the RIA space, working through custodians like Charles Schwab to provide financial advisors with powerful tools tailored for high-net-worth investors. These solutions are designed around multiple strategies, including real estate development and infrastructure investments. The firm’s success in identifying trends and executing capital strategies has earned it a strong reputation among investment professionals and clients. His role is instrumental in bridging the gap between complex financial solutions and real-world investor needs.

Entrepreneurship and Float Therapy Leadership

Beyond his work in finance, he has pursued his passion for wellness by opening a float therapy spa in Charlotte. His wellness center offers an advanced form of relaxation and recovery known as sensory-deprivation float therapy. The experience involves floating in highly saturated Epsom salt water, which promotes stress relief, physical recovery, and mental clarity. His dedication to holistic health and innovative wellness practices has allowed him to introduce this therapeutic service to many individuals, making float therapy an accessible part of the local self-care movement.

Sales Excellence and Business Ventures

Before launching his entrepreneurial endeavors, he built a distinguished career in corporate sales. His talent and determination placed him among the elite in his field, earning him ten President’s Club recognitions and ranking him in the top five nationwide on multiple occasions. This success fueled his transition into business ownership, where he launched and sold two ventures. He also established two successful wellness franchises, providing high-demand services to Charlotte, North Carolina, and Fort Mill, South Carolina communities. His background in sales has translated into long-term entrepreneurial achievement.

Community Support and Charitable Contributions

He has used his wellness businesses to make a meaningful difference in the lives of others. With six float pods operating daily in his Charlotte location, he has created a space for relaxation and healing. Through his ongoing commitment to service, he has donated more than 2,500 float sessions to military veterans coping with PTSD. His business also provided over 500 complimentary floats to healthcare workers and first responders during the COVID-19 crisis. Hundreds more sessions have gone to local nonprofit organizations, supporting causes such as mental health, youth programs, and breast cancer awareness.

Consulting and Small Business Solutions

In 2023, he launched a consulting company aimed at helping small businesses enhance their operational performance. His firm provides strategic outsourcing solutions in payroll, benefits, and HR, allowing businesses to cut costs and improve efficiency. With his academic foundation in finance and economics and a wealth of practical experience, he brings valuable insight to each consulting engagement. His mission is to empower entrepreneurs to grow their companies through smarter systems, thoughtful planning, and scalable processes that meet the evolving needs of their workforce.

Retirement Planning and Corporate Sales Expertise

Before starting histories, he was a retirement plan sales specialist for a major human capital management company. There, he worked closely with small and mid-sized businesses, helping them understand and implement retirement benefits tailored to their workforce. His consultative approach and strong client relationships allowed him to deliver outstanding results in new business acquisition and client retention. He received numerous accolades, including Rookie of the Year and top-ten rankings out of hundreds of representatives nationwide, setting a precedent for excellence early in his career.

Family Life and Personal Interests

He is a family-oriented individual who deeply values the time he spends with his wife and son. Outside work, he remains committed to health and fitness and enjoys staying current on industry trends by reading and listening to sports and business podcasts. He is a passionate fan of professional football and is especially devoted to his favorite team and quarterback. Whether on the golf course or traveling with loved ones, he embraces each opportunity to recharge and stay connected with what matters most.

Education and Academic Achievements

His academic journey occurred at a respected university in New York, where he studied finance, business, and economics. He maintained a 3.5 GPA and became an active participant in several academic clubs that sharpened his leadership skills and business acumen. During college, he also earned membership in high-ranking professional associations and was inducted into a prestigious international honor society dedicated to business excellence. He graduated in 2009 with a degree in Business Administration, ready to apply his education to a career grounded in financial expertise.

Professional Legacy and Impact
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Michael Shoniker continues to commit to professional integrity, community engagement, and innovative business leadership. From managing investment portfolios to creating spaces for healing and wellness, his work spans the financial and health sectors. Through every venture, he brings a thoughtful, client-centered approach that sets him apart as a leader and contributor to positive change in his industry and community.

Episode 117: True Rest Float Spa and Stress Relief in Charlotte

View reels on instagram: ​https://www.instagram.com/tmhooose/reel/C8R7sMlpslh/?locale=zh-hans&hl=fa
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